Branding and product videos

Perfect product is not enough, if nobody knows about it.

I’m sure your product is flawless. But does it look like it online? There are time and place for pixelated cellphone pictures. But when you want people to buy your product, it needs to look its best.

Picture or a video – or both – let’s find out which suits better to your product.

  • Studio pictures
  • Complete brochures
  • Lifestyle pictures


Panimoyhtiö Tuju // Pyöveli

Commercial work for Panimoyhtiö Tuju

Director: Samu Koskinen

DOP, Edit & sound design: Lauri Aapro

Actor: Aki Honkatukia

Makeup: Sonja Pöyhiä Location: Hiljanpiha, kalastuspuisto - Imatra

Panimoyhtiö Tuju // Mosh & Go

This was product & brand video we produced together with Samu Koskinen.

Script & Director: Samu Koskinen

Dop & Edit: Lauri Aapro

Grip: Heikki Takkinen

Makeup-artist: Päivi Kumpulainen-Kaihera

Assistants: Panimoyhtiö Tuju crew

Apple Watch Series 4 // Flight

I was hired to this project as camera operator. My job was to operate the camera inside the windtunnel.

Tuju Beertography

Product shoots is the simple and fast way to make your pictures stand out these days. My secret sauce is simple light, few twists and miracle smoke.

Beer product

Fööni // Phenomenal

I independently planned, filmed, and edited a compelling commercial video for my client. From conceptualization to sound design, every detail was carefully considered, resulting in a seamless fusion of vision and execution. This project reflects a commitment to excellence and creativity.

Flyers: Inka Cagnasso & Amalie Hegland Lauritzen

Voice-over: Inka Cagnasso

Text: Inka Cagnasso's referred version from Phenomenal Woman by Maya Angelou.

The World's fastest dunkin' run wingsuit

This project involved operating camera at the top of mountain filming the wingsuit basejump exits. I also got to work with Phantom Flex 4K at the Donut catching spot.

And some random shots


Lauri Aapro

Lauri Aapro

+358 41 432 7942

See also my Finnish pages sweetkarelia.fi

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